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About us

Pure Elegance Ltd is a UK based Professional Nail Gel and Associated Products Brand selling to the Trade.

 The CEO and Founder is one of the most experienced in our Industry having Co-Founded 2 of the UK’s biggest and best known Brands.

 Because of his wide knowledge in the Gel Industry he has been able to set up a Team of the very best Gel Designers from all over the World.  With all this experience ,they set out to take all the good ingredients used in Gel Design and Formulation and added a few more to improve coverage, stability and longevity.

 Next was to ensure that the 100% Gel formulation of all the colours were non-wrinkle, non-shrink, non-yellowing and beautiful to apply. All the Gels soak off within 10/15 minutes.

 The exceptions to this are the Builders, which to be effective had to be a harder compound that need filing, before soaking off.

 We now have what we believe to be one of the very best Gel Systems available in the World, with a range of Colours, including a non-wipe 2 in 1 base, a Rubber Base,a High Gloss Top Coat and a Velvet Topcoat.

 It is the Pure Elegance mission to offer the absolute best products and Customer Service to our Professionals within our Industry and at great prices.

 A phrase worth remembering,

 ‘Leaders lead,the rest merely follow‘